MWA can assist with brand identification by providing ideas, graphics and research that can integrate effectively with the building design concept, wayfinding strategies and resonate with the Project target market. This process of brand definition works well when combined with the architectural creative process; understanding the brand position and market pitch for the project helps to tailor the architecture to the target market.
This is particularly relevant for retail offerings, whether in merchandise, food and beverage or customer service. MWA take a strong interest in the creation of unique, memorable and interesting customer experiences. Integrating design inspiration with key sales and turnover strategies helps to create an architecture concept that is good for business operations.130310_site-context