Urban Placemaking is a mix of strategies and ideas that help to improve a connection with a location or a precinct by its occupants and or users. This sense of connection can drive value. Urban strategies might consider project orientation, scale, grain, divisibility, palette, vernacular, and landscape. Urban strategies work across large scales and can envisage alternative development scenarios for long term projects. Matthew has been involved in placemaking strategies for such projects as the Harbour Tunnel and Roseville Exchange, Burroway Road Precinct, Enfield Intermodal Facility, Cairns Esplanade and CityPort, Queensland Place, as well as a range of large scale, urban design projects overseas.